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Digital Marketing for Acquiring and Converting Telerehabilitation Clients

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Digital Marketing for Acquiring and Converting Telerehabilitation Clients

Digital Marketing for Acquiring and Converting Telerehabilitation Clients

CA$129.00
This course includes
3:50:16 of Course Material (View)
Lifetime access after purchase
Certificate of completion
This course was recorded in May 2020

Overview

Telerehabilitation as a physiotherapy and healthcare service has been thrust into the spotlight. The problems of your patients have not gone anywhere - in fact, they need more help than ever.

You may be confident in delivering telerehabilitation services - but this course is designed to ensure you’re confident in filling your calendar with telerehabilitation appointments.

 

Learning Objectives

In this extensive 3.5-hour online course, we will be walking you through the step-by-step setup of a highly effective marketing engine to accomplish two core objectives: 

  1. Converting your current patients into to telerehabilitation appointments
  2. Acquiring brand new patients who need your services  

We will be conducting detailed walkthroughs of the following processes: 

  • Using Email marketing and Facebook ads to convert current clients into telerehab appointments
  • Using Google Ads for lead generation
  • Using Content Marketing to deliver credibility and nurture prospects
  • How to write great marketing copy to sell Telerehab
  • Zero-budget acquisition strategies
  • Codeless landing pages and websites
  • Generating customer reviews
  • Effectively hiring marketing help (and avoid being taken advantage of)

 

Additional Information

A highly recommended prerequisite for this workshop is the course How To Use Digital Marketing To Build A Better Practice. You can purchase this pre-requisite course along with this course Digital Marketing for Telerehab course together as a bundle. To do so, click Buy Course at the top left-hand corner of this page - then choose the bundled option. The bundled option includes a discount.

This online course is being offered for physiotherapists and rehabilitation professionals who are interested in learning how to use digital marketing to convert existing clients and acquire new clients using the most relevant digital marketing strategies that work for hundreds of other clinics. 

We are so excited to be joined by Julian D'Angelo for our first-ever extensive digital marketing live training course created specifically for physiotherapists and rehabilitation professionals - here's why you should listen to him:

Julian is an experienced growth marketer with proven results in implementing both strategic and tactical digital marketing campaigns. He's worked with clinics, start-ups, small-to-medium-sized businesses (SMEs), Saas products (software as a service), and publicly traded companies.

His objective as a growth marketer is to build his clients an omnichannel growth engine that results in predictable inputs and outputs to achieve their organizations' KPIs (Key Performance Indicators).

This course will change how you think about marketing – reach and help more people with proven marketing systems. 

The instructors
Julian D'Angelo
Growth Marketing Specialist

Julian is an experienced growth marketer with proven results implementing both strategic and tactical digital marketing campaigns. He's worked with start-ups, SMEs, Saas products, and publicly traded companies.

His objective as a growth marketer is to build his clients an omni-channel growth engine that results in predictable inputs and outputs to achieve their organizations' KPIs..

Course Material included in this course
  • Welcome and Resources
  • Welcome to this Course!
  • Resources
  • Tools
  • Course Intro
  • Introduction
  • Overview of Marketing Funnels
  • Feedback
  • Email Marketing
  • Converting Current Clients to Tele-Rehab
  • Email Cadence
  • Converting an Email Subscriber
  • Email Marketing Software
  • Feedback
  • Facebook Advertisements
  • The Facebook Ad Process
  • The Anatomy of a Facebook Ad
  • Who Sees Our Ads?
  • Event Tracking and Metrics
  • What Makes a Good Facebook Ad
  • ROI of Paid Advertising
  • Feedback
  • Google Advertisements
  • Google Ads Overview
  • The Google Ads Process
  • Keywords Research
  • Ad Groups
  • Google Ad Copy
  • Metrics and What They Mean
  • Feedback
  • Content and Social Media
  • Focusing Your Content
  • Boosting and Engagement
  • Feedback
  • Zero Budget Acquisition Strategies
  • LinkedIn
  • Feedback
  • Code Free Websites and Landing Pages
  • Options and Considerations for Code Free Websites
  • Feedback
  • Generating Customer Reviews
  • The Importance of Reviews and How to Automate Them
  • Feedback
  • Effectively Hiring Marketing Help
  • What to Look for and Red Flags
  • Feedback
  • Conclusion
  • Wrapping Up
  • Feedback
FAQs

This course is free for Embodia Members. You can learn more about the membership options available by visiting the Embodia membership pricing page.

Once you have completed the course, a certificate of completion (including learning hours and course information) will be generated. You can download this certificate at any time. To learn more about course certificates on Embodia please visit this guide.

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